Communications in elite sport
Simon Keijzer
Media relations, reputation, content and leadership, built over almost thirty years at the intersection of sport, communications and commercial interests.
Media relations, reputation, content and leadership, built over almost thirty years at the intersection of sport, communications and commercial interests.
For almost thirty years I’ve worked at the intersection of sport, communications, media and commercial interests: from Ajax and TeamNL to Formula 1, the Olympic Games and international sailing. I started in advertising, not journalism, and that background still shapes how I look at communications today.
Close, trusted relationships with journalists and media, built over decades inside major sporting events.
Communications starts with clarity about identity and narrative, and with listening first.
Thinking in 365-day cycles: big moments create the peaks, content connects them into one story.
Guiding a team of specialists through experience, not hierarchy: strategic and hands-on.
“In elite sport, the expectation is a gold medal performance, not only from the athletes, but from the staff around them.”
Whether it’s an ongoing role, a specific project, or simply a conversation about sport and communications. I’d like to hear from you.