We have vast experience in understanding brands. Miles has experience in the world of advertising and in successfully consulting various brands in positioning and building campaigns.
Understanding content
From within the sports and (recently) music industry Miles gathered valuable experience on what makes athletes and artists tick and which content is valuable and attainable. Most experience has been gathered in round the world sail racing, Olympics and European football.
Understanding media
Whether you need an interim press officer, a free publicity strategy or a manager for media relations, Miles can offer the resources. Having worked with the media in global top sports teams and events, Miles has considerable knowledge of the specific characteristics of media around the world.
Understanding cross media productions
Producing content is a valuable tool to activate any investment in a sponsorship deal. A press officer and a photographer are quickly hired. But with the growth of channels, driven by cable, satellite, mobile phones, I-pods and other digital technologies, sponsors or partners need to adapt quickly to the numerous opportunities that are available at the moment.
Miles has helped a number of sponsors with their own media productions and distribution. Creating websites, producing copy, pictures, video and audio content to various broadband and mobile channels.
Adding creativity
Miles is a true believer of the fact that it all starts with creativity and the wish to be distinctive and different. Creativity is a must in strategy, but also in selection of content and activation