Miles operates at a level where sponsorship is a strategic decision, designed to deliver a significant business contribution. Surprisingly, even in the case of major investment, many businesses fail to approach the decision to sponsor strategically. Miles helps companies align sponsorship strategy with corporate objectives, and to integrate multiple objectives into a clear strategy which leads to focused investment and measurable outcome.
Miles competence
- Sponsorship and communication strategies
- Contracts (defining rights and obligations)
- Media productions
- Copy writing
- Free publicity
- Extensive up to date media database
Miles partners
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Creating events beyond your belief Advertising Digital content distribution Camera, directing and editing Extreme Sports Photography Conferencing and relaxation |
Enzo: Miles' strategic partners
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Sports marketing & events Jarvis - 2D & 3D design From ID to 3D Events & projects Webstudio Art direction & Graphic design Online marketing, development & consultancy |
Sponsorship strategies
Before we can activate ‘emotional branding’ we have choose the right vehicle (sports, art, festivals, media) and the right platform (what kind of sport, art, festival, media?) Our primary focus is to determine the objectives. After that we can make a choice that is relevant for both the brand and the intended target group. This needs to be thoroughly substantiated so a successful investment cycle can be guaranteed.
Research
Indissolubly linked with strategy is research. Anything can be researched if you know what you need. Clear and realistic targets are a must for measuring and adjusting strategic choices.
Sponsorship activation
For large or small sponsorship projects, Miles can provide specialized resources to deal with all levels of project management that are desired. But above all Miles is dedicated and very creative in activating any sponsorship rights with special knowledge of consumer brands, free publicity and the sports industry.
Cross media production
As an owner or partner in content be it music, sports, events or festivals, brands can provide people with relevant information that improves consumer’s lives. In order to achieve this it is invaluable to produce content such as text, audio, photography and video. All this content needs to be distributed as soon as possible through the growing number of channels.
Brand experience events
Hospitality is one of the most used tools to activate sponsoring. Invite your guests and treat them well. According to Miles that is only the beginning. Your guest, employees, clients, or potential clients need to be thrilled, surprised and entertained. Otherwise they will not even consider taking the effort to accept a brand’s invitation. Miles knows from experience that the content of an offer needs to be superior as it was during the Volvo Ocean Race (Assa Abloy/ BrunelSunergy), America’s Cup (Louis Vuitton), Olympic Games (Dutch Olympic Federation and Dutch Sailing Federation), or Champions League Matches (Ajax Amsterdam).
Free publicity
One of the main catalysts to activate sponsorship and increase a return on investment is to invest in the creation of free publicity. This improves brand awareness and brand identity. It is a must for all brands that invest in relevant content. Using the ‘sexy’ content as an ‘excuse’ to get in touch with people. But free publicity also forms the platform for all other activation and marketing communication tools.
Surprisingly sports related free publicity is often not used to fuel the brand’s consumer, lifestyle and corporate publicity
Internal communication
A major success factor in sponsoring is the quality of internal communication concerning the sponsoring property. Emotional branding starts inside out! The entire company has to embrace the sponsorship activities. All employees around the globe, from board of directors, middle management to secretaries need to be proud of the property. But it is also crucial that all the marketing and communication opportunities are made easily accessible.
Viral
Nowadays free publicity also means creating a ‘viral buzz’. That means infiltrating digital communities like facebook, myspace, hyves and youtube.