Miles is an agency specialised in (sports) marketing, media and communication. A company that operates in a triangle between content, media and A-brands. Miles believes that the convergence of traditional advertising and entertainment is one of the major marketing trends. Additionally the growth of communication channels, driven by cable, satellite, mobile phones, I-pods and other digital technologies are changing the rules of broadcasting and re-defining the rules of the advertiser. As a result of the growing number of communication channels the demand for relevant content is booming.
Miles helps brands capitalize on this growing trend with a business model that combines the traditional sponsorship and advertising solutions and creates new assets and greater ROI for the brands.
Marketers are realizing that relationship-building with consumers is an essential element in the marketing tool-kit. Miles is very much aware that brands need to create opportunities to commune with people by providing them with relevant information that improves consumer’s lives, beyond the fact-driven product-sell: emotional branding.
Miles links brands with relevant and helpful content. But even more importantly urges brands to activate this content in an integrated manner through the whole line of the marketing communication mix. Ultimately to build a long-term relationship with people that will improve brand awareness, brand proposition and sales for years to come.